Technology is the wheel of change as the world is leaping towards a new era. With everything shifting online, businesses too are delving deep into the realms of the digital world. Technological advancements have transformed the way in which marketers strategize their digital marketing plans. What are these trends as of 2019? Here’s a list of the digital marketing services that will trend in 2019.
Google is the dominant search engine with over 5.5 billion searches every day and over the past two years, a sizable portion has been taken by the voice searches. With the invention of conversational UIs like Amazon’s Alexa, Google Assistant, and Siri, the search volume index for voice searches has increased exponentially.
The voice search varies from the desktop to mobile search. This means, if your website ranks for a voice search, it will have a higher click-through-rate. You can streamline your SEO strategy for the voice-based search options. 2019 will see more advancements and popularity for conversational UIs and this will lead to a tremendous change in the digital marketing ecosystem.
One of the next-gen technologies, Artificial Intelligence (AI) will be the buzz word for 2019. AI has already arrived in the sphere of digital marketing in the form of Chatbots. They assist the online visitors by answering their basic questions. AI will be seen dominating the advertising space too, where it can help marketers optimize their ad buying decisions.
Integrated Marketing Trends – Social Media Dominance
Social media is a very powerful tool in today’s marketing world and perhaps one of the most sought-after digital marketing services. There are an estimated 3 billion social media users worldwide, which leaves businesses with 3.5 billion potential leads.
Social media opens up a plethora of opportunities for marketers. They not only build a loyal network of customers. Within the social media ecosystem, businesses have multiple channels to reach their target audience viz. YouTube, Twitter, Instagram, and Snapchat. Alternatively, businesses can streamline their digital marketing strategies with the most relevant (based on the target audience) channel.
Bloggers and trendsetters have taken over the social media marketing space. T They represent the grey area between a product advertisement and an actual consumer. Right from a few weeks’ old startups to a decade old dominant company, all kinds of businesses are investing a sizeable portion of their budget into influencer marketing.
Machine learning is huge. Visual searches will revolutionize the way people shop online. It is reportedly a major deciding factor in the purchasing decision of consumers online. Interactive SEO service will be the major calling in the year 2019. Big corporations like Google and Microsoft have been developing visual search in the interactive SEO domain.
The marketing sphere is changing constantly and with that, there are a lot of inevitable changes that will take place. To stay ahead of your competitors, you need to be adept with the marketing trends and use the best applicable strategy for growing businesses.